The Podcast
Confident Communications
with Molly McPherson
Delivering real-world case-studies and tips right to your favorite podcast player every week!
Interviews with Experts
Headline News Strategies
Response Tips On the Go
168: What is the Actual Difference Between a PR Crisis and an Issue?
A public relations crisis and a public relations issue are two very different things. Many in senior leadership are unaware of this distinction, preventing their communication teams from planning properly. In this episode,...
167: Can a New Business Name Get Rid of an Old PR Crisis?
When a business faces a crisis, it can use a variety of crisis communication tactics, but changing its name may not be the best option. On today's episode, we'll examine if changing a business name will help if that name...
Bonus Stocking Stuffer: Why PR and Geofence Advertising Are a Match Made in Heaven
Public relations campaigns can work wonders when it comes to generating awareness and interest in your business, but they can also be expensive without any guarantee of success. Geofence advertising may offer an effective...
