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Online Reputation Management: How to Manage Attacks by Angry Customers

In this digital, viral age, reputation management is more important than ever. The opinion of the masses is in constant flux and even minor errors can often cause a wave of bad press that can be damaging to even large companies. Following a PR misstep, it's important...

Changing Your Business Name Is Not a Crisis Communication Tactic: Here’s Why

Crisis communication is one of the most vital skills that a CEO needs. You can't always maintain a pristine reputation; it's how you manage a dip in your reputation that really counts. With the right reputation management strategy, you can overcome almost any PR...

Communication Plans: 5 Ways to Gain Confidence & Secure Buy-in

It can be difficult for many internal communications and HR teams to gain leadership support for a communication tool. The largest hurdle can be gathering the confidence needed to attempt to secure buy-in. Communication Plans: 5 Ways to Gain Confidence & Secure...
Communication Plans: 5 Ways to Gain Confidence & Secure Buy-in

Communication Plans: 5 Ways to Gain Confidence & Secure Buy-in

It can be difficult for many internal communications and HR teams to gain leadership support for a communication tool. The largest hurdle can be gathering the confidence needed to attempt to secure buy-in. Communication Plans: 5 Ways to Gain Confidence & Secure...

How to Win an Argument Every Time

How to Win an Argument Every Time

Proven Strategies for Getting Your Point Across (To Anyone) If you've felt like the cultural climate is more divisive than ever, you're not alone. According to the Pew Research Center, 85% of Americans believe that the nature and tone of political debate in...

Six phrases to Make Someone’s Day When They Open Your Email

Six phrases to Make Someone’s Day When They Open Your Email

Add these ridiculously simple words when you write an email to make someone's day. If you analyze ever email you've written over the past few months - let's start with March 15th, The Ides of March - for the sentiment and the tone of the writing, which column would...

Should brands speak out on race or stay silent?

Should brands speak out on race or stay silent?

What are the risks and benefits to your business for speaking out about racial inequality and violence? This morning, I was a presenter at a sales and marketing conference. The experience was certainly of the moment: The setting was virtual The topic was reputation...

Tips for Managing a Press Conference During a Crisis

Tips for Managing a Press Conference During a Crisis

February 24, 2020 Reading time: 9 minutes The 3 key parts of a conference that grow trust and show accountability.  Imagine planning a press conference to address a situation that brought plenty of negative publicity to your organization. Let’s say someone within your...

How to Leave a Rating and Review on Apple Podcasts

How to Leave a Rating and Review on Apple Podcasts

And why podcasters love it when you do  February 18, 2020Have you ever tried to leave a podcast review, but you can’t quite figure out how to get to the right page?  Leaving a rating or review on your favorite podcast is fast, easy, and free, but where to...

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